How are the Awards judged?
The Awards for this category are judged purely on the survey scores we receive back from your clients.
Our online survey asks your clients to rate and comment on your firms’ performance in delivering services on a range of criteria including quality, value for money, price and innovation.
What results do I get?
Finalists for each category will be announced shortly after the survey period closes. Winners are then announced at the Client Choice Awards gala dinner held in March each year.
Firms entering this Awards category will receive a copy of all the feedback collected from their clients during the survey period as part of their entry fee. This report will give you a great handle on exactly what your clients think about the level of service you are providing to them.
Subject to the number of firms entering and the volume of sample collected, beaton will also produce an industry level report containing industry sector, service line and geographical benchmarks to which you can compare your own firms’ results. This report will be available for an additional cost and further details will be announced in due course.
An example of the type of reporting you can expect to receive is available by clicking on the button below (please note this example report is for the built environment profession but the IP report will follow the same format).
What do I have to do?
- Sign up by clicking one of the ‘Enter now!’ buttons below
- During the next working day following your entry we will email you with your firm’s unique survey link which you can begin sending out to clients and start collecting feedback. You are in charge of when invitations and reminders are sent so you can time these to best suit your clients
- We’ll email you each time a client completes a survey allowing you to act on the feedback if necessary and remove that client from future emailing campaigns. You can also monitor your scores throughout the survey period by logging into your secure administration panel
- Surveying will close on 3 February 2021 with Finalists announced on 23 February 2021 and Winners announced a month later on 23 March 2021
- Following the announcement of the Winners, all firms participating will receive their final feedback reports via email
These are the key dates for the 2021 Client Choice Awards which you need to know:
|2 June 2020|
15 December 2020
|22 June 2019|
3 February 2021
|23 February 2021|
23 March 2021
|Reports Released||24 March 2021|
1. Who is eligible to enter the Specialist IP & Related Services category?
Patent and trademark attorneys, related law and commercialisation services.
2. What Awards can we win?
Entrants in the Specialist IP & Related Services Awards category can win the following Awards:
- Best Specialist IP & Related Services Firm (less than $20m)
- Best Professional Services Firm (less than $30m)
3. Whom are we competing against?
For the Best Specialist IP & Related Services Firm (less than $20m) you will be competing against other firms who have entered the Specialist IP & Related Services category.
For the Best Professional Services Firm (less than $30m) Award you will be competing against all firms who have entered the Client Choice Awards across all categories (Accounting & Consulting, Consulting Engineering & Built Environment, Law & Related Services, and Specialist IP & Related Services).
4. How do our clients complete the survey?
We will provide you with your unique survey URL which you can send out to clients inviting them to provide feedback.
The survey takes less than 5 minutes to complete and asks your clients to rate and comment on your firms’ performance in delivering services on a range of criteria including quality, value for money, price and innovation.
5. How many clients do we have to survey?
To be eligible to win an Award, your firm must receive at least 30 unique responses (unique individuals rather than unique client organisations) which is the threshold required to deem your data sample statistically valid.
We recommend that when the survey period opens you send your survey link to all clients who have received services from your firm in the last 3 years. The survey period will remain open until 4 February 2020 and during this time you should send regular reminders to your historic client list as well as inviting any new clients that have come on board in the meantime.
This approach will help to ensure you collect as much valuable feedback from clients as possible.
6. What if we don’t have enough clients to survey?
We understand that a lot of firms in this category work on a small number of large matters and as such might not be able to reach the required 30 responses to be eligible to win an Award.
In the 15 years we have run the Client Choice Awards firms return year on year simply because the feedback gained is so valuable. While it is great to win an Award and reap the benefits that come from that, the biggest benefit is being able to have your finger on the pulse of what your clients really think about the service you provide.
7. What kind of reporting do we get with our entry fee?
Once surveying has started, you will be automatically emailed each time one of your clients completes a survey allowing you to both action the feedback (if required) and remove that client from future reminders you choose to send out.
You will be provided with login details for a secure administration panel within which you can monitor your scores throughout the survey period.
After the Award Winners are announced in March 2021 you will receive a full report of all the feedback collected from your clients. This report will give you a snapshot of how your firm is performing down to a geographic and client industry sector level.
An example of the full report that you will receive after the Winners have been announced can be found here (please note the example report is for the Built Environment category but the IP report will follow the same format).
8. Are there additional reports available that we can purchase?
Subject to the number of firms entering and the volume of sample collected, beaton will also produce an industry level report containing industry sector, service line and geographical benchmarks to which you can compare your own firms’ results.
This report will be available for an additional cost and further details will be announced in due course.
9. Do I have to purchase a beaton report to be eligible to win an Award?
Judging the Awards is not related in any way to whether a firm does or doesn’t subscribe to beaton’s reports.
10. How secure is our client data?
beaton makes the utmost effort to ensure the security of your client data.
The invitations for these surveys are the responsibility of solely your firm and, as such, no client list is required to be submitted to beaton.
beaton collects the name and email address of each respondent during the survey for verification purposes (i.e. making sure the respondent is a real person) and to identify the individual alongside their scores in your feedback report should they choose to disclose their identity.
Survey data is stored only on secure servers. These servers are encrypted so that if the servers themselves are physically stolen the client files still cannot be accessed. Access to these encrypted servers is restricted to the beaton research team.
12 months after issuing firms with their feedback reports, beaton will delete all client data within these reports such that, should you request a replacement copy, you will still see the scores your clients gave you but not which client gave which score.
11. Will our client data be used for anything else?
Respondents have the option of opting in to be a part of future studies conducted by beaton. The answer to this question is completely up to the respondent and is not a pre-checked checkbox.
A respondent who indicates they are happy to be contacted i the future may be invited from time-to-time to take part in other research related to professional services.
The details of all other clients who choose not to opt-in to future studies conducted by beaton will be deleted 12 months after feedback reports have been sent out, as per above.