Beaton is proud to welcome Westpac as the principal partner for the 2025 Client Choice Awards, continuing a strong existing partnership between both organisations for the second year running.
Westpac is a highly respected brand in Australian banking and professional services. It shares many core values with Beaton and the awards, including a focus on exceptional client care, building authentic relationships and evidence-based decision making. Westpac has long utilised market research and regular client feedback to make informed decisions on strategy.
“It is a great pleasure for Westpac to continue our association with the Beaton Client Choice Awards. The popularity, longevity and prestige of the awards continue to grow. The more proactive and progressive firms utilise the awards as a methodology to gain invaluable insights into their client base,” said Paul Goessler, National Head of Professional and Business Services at Westpac.
“I would encourage everyone to participate again this year and for those that haven’t in the past to experience the awards by signing up in 2025,” Mr Goessler said.
In an era where trust is becoming paramount to clients, Westpac continues to solidify its reputation as an authentic, ethical and reliable name in banking. Executive Chairman of Beaton, Dr George Beaton, said this was a key reason why the partnership aligned.
“Perceived trust is the newest attribute we added in 2024 to measure through the awards. Our evidence from client feedback in that survey suggests clients’ trust is becoming a determining factor for successful organisations, amid recent news in consulting and government,” Dr Beaton said.
“We are thrilled to welcome Westpac back as principal partner on the 2025 Client Choice Awards, in what we predict could be the largest awards yet in terms of entrant numbers. It will certainly be the most informative awards we have ever conducted, as we build on our research into perceptions of brand, cost-consciousness, prospecting and trust, and discover how those attributes influence overall client service ratings.”
Beaton celebrated the 20th anniversary of the Client Choice Awards in 2024 and recently opened entries for the 21st awards in 2025. The awards are free to enter, and remain the only professional services awards in the world that determine winners according to clients’ feedback, rather than the opinions of industry experts or panels.
Thousands of clients participate in a survey to provide their feedback on hundreds of firms in all industries and sizes across Australia and New Zealand. This feedback not only determines winners but informs Beaton Benchmarks, the most extensive research study into client preferences of its kind in the world. Firms that participate in the awards gain access to unrivalled client feedback on their performance and brand strength compared to competitors.
To participate in the 2025 Client Choice Awards for free, register your firm here.