Research, Judging & Results
Research manager
Beaton Research + Consulting (Beaton), the leading researcher in Voice of Your Clients services to professional services, manages the independent research behind the Awards.
We have analysed over 370,000 responses since we began in 2005, we are leaders in online research of clients of professional services firms, and we apply best practice cyber-security standards.
Research method
The survey research for the Client Choice Awards is done online in ways that ensure each respondent completes only one survey and imposters are blocked.
Firms’ clients and referrers of work complete the surveys as individual respondents. They rate and comment on firms’ brands and performance in delivering services on a range of criteria including quality, value for money, price, and innovation.
Respondent support
If respondents encounter technical survey problems or have concerns about privacy, they have access to email and telephone support from Beaton throughout the survey period.
Judging firms
1
Clients rate one or more firms on overall client service
2
Each firm’s score is ranked against others’
3
Finalists are the highest scoring firms
4
Winners are firms with the top scores
Survey results
The Client Choice Awards are the data collection vehicle for Beaton Benchmarks which is the only comprehensive dataset of independent client insights, benchmarking, and tracking available on the market.
Entrants into the Client Choice Awards have the ability to subscribe to a Beaton Benchmarks report and establish how the market perceives their brand and client service performance, and compare this on a head-to-head basis against their chosen competitor set. More information about Beaton’s unique, independent benchmarking offering can be found on the Beaton website here.
Questions?
If you have any questions or suggestions about how we judge firms in the Client Choice Awards, please write to Dr George Beaton at george.beaton@beatonglobal.com.
FAQs
Eligibility
To be eligible to enter you must provide services to clients in Australia and/or New Zealand in at least one of these categories:
- Accounting & Consulting
- Built & Natural Environment Consulting
- Law & Related Services
- Specialist IP & Related Services
Category definitions
Accounting and Consulting: Accounting and tax advisory firms and related consulting services, e.g. operations, human resources, risk, information systems.
Built & Natural Environment Consulting: Architects, consulting engineers, environmental scientists, planners, project managers, quantity surveyors and other consultancies in the built and natural environment.
Law and Related Services: Law firms, law companies and providers of legal outsourcing and NewLaw services.
Specialist IP and Related Services: Patent and trademark attorneys, related law and commercialisation services.
Entry in more than one category
You can only enter in one of the categories in FAQ #1 above.
Geographies covered
You have one of three entry options if your firm has operations in both Australia and New Zealand.
Australia only
By choosing ‘Australia only,’ you are entering your Australian-based operations into the Client Choice Awards as a single firm. Your Australian operations may have overseas clients, including clients in New Zealand. You should include all these clients in your submitted client list if they have commissioned work from your Australian operations.
New Zealand only
By choosing ‘New Zealand only,’ you are entering your New Zealand-based operations into the Client Choice Awards as a single firm. Your New Zealand operations may have overseas clients, including clients in Australia. You should include all these clients in your submitted client list if they have commissioned work from your New Zealand operations.
Australia & New Zealand
By choosing ‘Australia & New Zealand’, you are entering your Australian and New Zealand operations into the Client Choice Awards as one firm, and your entry will be treated as one firm in the results. In this situation, you should include all clients, including overseas clients, in your submitted client list if they have commissioned work from your Australian-based and/or New Zealand-based operations.
If both the Australian operations and the New Zealand operations of a firm with the same name choose to enter the Client Choice Awards with separate applications (i.e. ‘Australia only’ and ‘New Zealand only’), these entries will be treated as different firms in the Client Choice Awards, and we will add a suffix to the name of the firm in the Client Choice Awards results so that they are identified as such, e.g. Firm ABC – New Zealand.
Client confidentiality
Do clients know their details have been provided to Beaton?
Yes, they do. When clients complete or, in some cases commence, the survey they are informed which firm/s provided their details.
What should we say if a client asks why we provided their contact details to Beaton?
Advise your client as follows: “The way Beaton conducts the surveys for Awards complies with the spirit and letter of privacy laws in Australia and New Zealand. In doing so Beaton acts as our agent in using the personal details we provided to Beaton to conduct the research. Here are full details of Beaton’s Privacy Policy”.
Made a mistake when entering?
If you made a mistake in completing your entry form, email ewa.foroncewicz@beatonglobal.com and explain what needs to be changed. Save the confirmation email you received.
After the survey is complete
A range of reports and services are available for all firms that enter the Client Choice Awards. Details of these and any associated costs are provided in the profession specific information pages here.
Judging the Awards is not connected in any way with whether a firm does or does not subscribe to Beaton’s reports.
Client contact details after the surveying process
With the formal consent of a business, Beaton may use parts of its database for special-purpose surveys. Some respondents may also choose to opt-in to future Beaton surveys.
Gala dinner or in-person ceremony
The Client Choice Awards does not host a presentation dinner in person. We receive entries from across Australia and New Zealand, and feel a more inclusive way of celebrating winners and finalists is to communicate award announcements online for everyone to share.
Media Coverage
All Finalists and Winners feature prominently in the digital media channels and social media of partners, professional associations, and Beaton in the lead up to and after the Awards ceremony.
And there’s also colourful editorial in business and trade media.
Professional Associations
In the early 1990s the Australian Corporate Lawyers Association, now the Association of Corporate Counsel, and Chartered Secretaries Australia, now the Governance Institute of Australia, were the first to support our studies of professional services firms and their clients.
Today many Australian and New Zealand professional associations are integral partners in our research, including of their own members’ satisfaction.
The partnership constituted amongst professional associations, professional services firms, their clients and Beaton in our studies is unique. Nowhere else is the depth of involvement and trust so great and enduring. The mutual benefits grow each year.
These are logos of those professional societies that have far-sightedly supported the Awards over the years:
Clients
Since 2005, we have collected over 385,000 ratings of 700+ professional services firms.
This email reflects our strong relationship with clients of professional services firms – the ultimate beneficiaries of the Client Choice Awards:
G’day beaton
I’m glad that I checked with you re the legitimacy of the survey; I will now complete it.
Good luck with the Client Choice Awards. I’m former Chairman of AustCham in Shanghai and we have the 25th annual Australia China Business awards this year.
I fully support these forms of industry recognition.
All the best,
Peter Arkell, Managing Director, Carrington Day