Research & Judging
Beaton Research + Consulting (beaton), the leading researcher in Voice of Your Clients services to professional services, manages the independent research behind the Awards.
We have analysed over 340,000 responses since we began in 2005, we are leaders in online research of clients of professional services firms, and we apply best practice cyber-security standards.
The survey research for the Client Choice Awards is done online in ways that ensure each respondent completes only one survey and imposters are blocked.
Firms’ clients and referrers of work complete the surveys as individual respondents. They rate and comment on firms’ brands and performance in delivering services on a range of criteria including quality, value for money, price, and innovation.
In addition, in some surveys respondents nominate and rate individual practitioners who deliver exceptional quality and service.
If respondents encounter technical survey problems or have concerns about privacy, they have access to email and telephone support from beaton throughout the survey period.
Clients rate one or more firms on overall client service
Each firm’s score is ranked against others’
Finalists are the highest scoring firms
Winners are firms with the top scores
Only practitioners in firms that have entered the Awards are eligible.
Clients nominate top-performing practitioners
Clients rate these practitioners on quality and service
Finalists are the highest scoring practitioners
Winners are practitioners with the top scores
All Finalists and Winners feature prominently in the digital media channels and social media of partners, professional associations, and beaton in the lead up to and after the Awards ceremony.
And there’s also colourful editorial in business and trade media.
In the early 1990s the Australian Corporate Lawyers Association, now the Association of Corporate Counsel, and Chartered Secretaries Australia, now the Governance Institute of Australia, were the first to support our studies of professional services firms and their clients.
Today many Australian and New Zealand professional associations are integral partners in our research, including of their own members’ satisfaction.
The partnership constituted amongst professional associations, professional services firms, their clients and beaton in our studies is unique. Nowhere else is the depth of involvement and trust so great and enduring. The mutual benefits grow each year.
These are logos of those professional societies that have far-sightedly supported the Awards over the years:
Since 2005, more than 200,000 clients have responded to our surveys, providing over 340,000 ratings of 550 professional services firms.
Each year we send respondents a Summary of Trends Report as a small way of saying ‘Thank you’.
This email reflects our strong relationship with clients of professional services firms – the ultimate beneficiaries of the Client Choice Awards:
I’m glad that I checked with you re the legitimacy of the survey; I will now complete it.
Good luck with the Client Choice Awards. I’m former Chairman of AustCham in Shanghai and we have the 25th annual Australia China Business awards this year.
I fully support these forms of industry recognition.
All the best,
Peter Arkell, Managing Director, Carrington Day